What are the most common mistakes apps make in CRM? 🤔
Join us this week as we talk with Annika Dunaway, Sr. Growth Consultant at Phiture, about what she's learned in her experience serving in marketing and CRM roles in virtually every industry — from training and education to food delivery and travel and even health and fitness — and how she currently uses all this knowledge combined with her passion for psychology and human behavior to provide practical steps to driving growth for apps of all sizes as a consultant at Phiture.
Annika has done everything from helping companies establish their first CRM system to running large-scale A/B testing and campaign optimizations for giant multinational companies that employ tens of thousands of employees and are deployed in over 50 countries around the world.
This is an episode you're not going to want to miss!
Join us as we discuss:
🙅♂️ The biggest mistake companies make with CRM
🚀 The biggest challenge apps face along the user lifecycle (and how to overcome it)
👩🏫 What Annika looks for when she starts a new consulting engagement
🧱 How to break through drop-off at paywalls
🌟 How to successfully reactivate users
🌞 Why CRM teams could benefit from an outside perspective
🔨 Annika's favorite tool stack
💬 The biggest mistake apps are making with their communications
🆎 The most interesting thing Annika has uncovered during an A/B test 🙈
1️⃣ ...and the ONE thing CRM teams could do TODAY that would have the biggest impact on the success of their apps.
So, if you have ANYTHING to do with CRM or app marketing, you're going to want to tune in to this episode! 🎧 (It's like a free Phiture masterclass! 😱)
If you enjoyed this conversation, be sure to connect with Annika on LinkedIn:
https://www.linkedin.com/in/annika-dunaway-90b21642/
Here is a link to Annika's excellent article that we mentioned during the episode ("Why your CRM activities might belong with the product team.")
https://phiture.com/mobilegrowthstack/why-your-crm-activities-might-belong-with-the-product-team/
To learn more about Phiture, check out their website:
https://phiture.com/
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